The online course world has amassed massive amounts of popularity within the previous few years. According to figures published by Forbes in 2014, the market for this niche was projected to reach $200 billion by the time the year 2016 wrapped up.
The online sphere has successfully managed to reward untiring entrepreneurs with entirely new initiatives to invest their wits and efforts towards. Online sales generate revenue in hundreds of billions of dollars, and giant multinational corporations, such as Google, extend their technological services from video-streaming platforms, to email servers chalking up close to 500 million users in number.
Amongst this heatedly competitive realm of economics, marketing, business strategizing, and hectic data-crunching, a separate niche of entrepreneurial investment has been borne.
So you might have decided to peruse Thinkific – a leading platform allowing a creator to produce, market, and effectively sell an online course – in order to sculpt and launch your very own online course. If you happen to be concerned about the next few steps regarding this entrepreneurial initiative, you have come to just the correct place.
Picking a Topic
This selection process is arguably one of the most crucial steps when creating one’s very own online course to sell. Individuals often make the mistake of opting for a topic that exhibits a higher value or demand in the market, but do not carry the necessary expertise, nor the experience, to instruct it effectively.
Select a course topic that truly resonates with you, such so that your passion and commitment can be relayed to those you instruct. Assess your skill-set, strengths, weaknesses, and any experience you might posses before launching yourself into a course topic.
Do not fret much about the level of your skills or teaching ability. Use the innumerable features of the online course-builder to better understand which topic to select. However, it is also important to note that a competitive market automatically translates into a greater number of customers willing to pay. Figure out a balance between a personal priority, and market demands.
Structuring Modules, and Preparing Content
Now that you have selected a course topic, it is time to sift through mountains’ worth of research. If the topic of study you have selected boasts countless titles and texts providing information on it, begin to prioritize which content you absolutely require. Do you have specific learning outcomes and goals which you intend to instruct? Does the content you have selected aid in achieving said outcomes? If you suspect that a tidbit of information is even an ounce too unnecessary, omit it entirely.
Following the collection of your content, structure the course modules of your online course in such a way that the progressive flow is presented logically. Group relevant themes together, create categories and group topics, and outline a complete syllabus and timeline for when you aim to tackle each module.
Filming and Editing
Gather your content, and situate yourself in an area you deem the most suitable. You might wish to search up techniques and methods online on the most effective ways to deliver content. While you film yourself, manage to inject each sub-topic with relevant visual aid, and demonstrate real-life examples in order to keep your audience engaged. Enunciate clearly, edit efficiently, and keep the content of the film concise, relevant, engaging, and clear. Add a bit of your personal flair or teaching style if you are compelled to do so!
Marketing and Pricing
Thinkific is an online course-builder which provides a platform to market and sell online courses. Using one such platform, it is now time to advertise and attract your audience.
Your online course might attract a wealth of diverse individuals; hence, it is best to keep the marketing somewhat generic and appealing to all. Base your pricing models by either taking cues from those in the business around you, or otherwise as a means of attracting initial buyers. This includes early-bird discounts, free trials, or demonstrative classes. Opt whether or not you choose to sponsor influencers online to market your course, or otherwise run traditional advertisements as a means of earning additional revenue.
Enrolling students will significantly depend upon effective marketing strategies; hence, take to social media, advertise consistently, and offer competitive prices.
Hope you found this post useful guys. Feel free to comment below, subscribe, share and like.